RULES OF DEVELOPMENT aka HOW TO TALK TO A SCREENWRITER

Rule One
READ THE SCRIPT IMMEDIATELY .

Rule Two
YOU'VE FINISHED THE SCRIPT, NOW CALL THE WRITER IMMEDIATELY AND PRAISE THEM!

Rule Three
BEGIN YOUR PRAISE WITH A VAGUE COMPLIMENT, THEN FOLLOW IT UP WITH SOME SPECIFIC POSITIVE COMMENTS.

Rule Four
SET THE MEETING AND STICK TO IT

Rule Five
THE MEETING - START A VAGUE POSITIVE STATMENT

Rule Six
DO YOUR BEST TO TAKE A POSITIVE ATTITUDE TOWARD THE SCRIPT

Rule Seven
GO THROUGH THE ENTIRE SCRIPT PAGE BY PAGE AND TELL THEM SPECIFICALLY ALL THE MOMENTS YOU LIKE!

Rule Eight
BEING NICE PAYS OFF - AKA THE BENEFITS OF BEING POSITIVE

Rule Nine
WHEN GIVING A SCRIPT CORRECTION BE AS SPECIFIC AS POSSIBLE

Rule Ten
DON'T PUSSYFOOT ABOUT WHAT YOU DON'T LIKE.

Rule Eleven
ASK QUESTIONS!

Rule Tweleve
CONVINCE THE WRITER THERE ACTUALLY IS A PROBLEM

Rule Thirteen
SOMETIMES YOU WILL BE WRONG.

Rule Fourteen
THE WRITER IS WRONG AND REFUSES TO SEE IT. WHAT DO I DO?

Rule Fifteen
DON'T OFFER SOLUTIONS. CONVINCE THE WRITER THERE'S A PROBLEM AND THEN LET THEM COME UP WITH A SOLUTION.

Rule Sixteen
DON'T "SPITBALL" IDEAS. (SEE RULE FIFTEEN)

Rule Seventeen
THE WRITER SHOULD FEEL IT'S THEIR STORY...

Rule Eighteen
BE SPECIFIC ABOUT THE PROBLEM AND VAGUE ABOUT GIVING A SOLUTION

Rule Nineteen
WHAT IF YOU HAVE A GREAT SOLUTION?

Rule Twenty
THERE'S A PROBLEM AND YOU'VE DROPPED HINTS AND DESCRIBED YOUR GREAT IDEA VAGUELY, BUT THE WRITER CAN'T GRAB THE HINT?

Rule Twenty One
SUBMIT YOUR IDEA AS A CLICHE THAT SHOULD BE AUTOMATICALLY DISMISSED

Rule Twenty Two
DANGER! HACK WRITER AHEAD

Rule Twenty Three
PREFERABLY HAVE ONLY ONE PERSON IN A ROOM, ONE EXCLUSIVE DEVELOPMENT EXEC FOR EVERY WRITER

2. YOU'VE FINISHED THE SCRIPT, NOW CALL THE WRITER IMMEDIATELY AND PRAISE THEM!

There is nothing more encouraging to a writer than to get a late night call at home and be given praise. It takes away all the excruciating tension of waiting. Give a biscuit to a dog and you make a friend. (do you get the analogy? You are giving rewards for good behavior). A happy, secure writer will turn in the best work that writer can possibly do. And since you are contributing to their happiness - they will wnat to please you. Any delay will be interpreted as a bad review, that the script is so bad you dread making the call to break the bad news, or that you're trying to collect your wits and say awful things wrapped up in a nice package.

Or worse; that you don't respect them or what they do.

2b. COROLLARY - WHAT IF THEY'RE NOT HOME?

If they're not home, they will either have an answering machine or a service. You are to leave a glowing, heart-warming message of praise on the machine. If you're good at it, they'll keep the message. If they can't keep it, they will remember it. The rest of their lives. Good for you.

GO TO RULE THREE

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