RULES OF DEVELOPMENT aka HOW TO TALK TO A SCREENWRITER

Rule One
READ THE SCRIPT IMMEDIATELY .

Rule Two
YOU'VE FINISHED THE SCRIPT, NOW CALL THE WRITER IMMEDIATELY AND PRAISE THEM!

Rule Three
BEGIN YOUR PRAISE WITH A VAGUE COMPLIMENT, THEN FOLLOW IT UP WITH SOME SPECIFIC POSITIVE COMMENTS.

Rule Four
SET THE MEETING AND STICK TO IT

Rule Five
THE MEETING - START A VAGUE POSITIVE STATMENT

Rule Six
DO YOUR BEST TO TAKE A POSITIVE ATTITUDE TOWARD THE SCRIPT

Rule Seven
GO THROUGH THE ENTIRE SCRIPT PAGE BY PAGE AND TELL THEM SPECIFICALLY ALL THE MOMENTS YOU LIKE!

Rule Eight
BEING NICE PAYS OFF - AKA THE BENEFITS OF BEING POSITIVE

Rule Nine
WHEN GIVING A SCRIPT CORRECTION BE AS SPECIFIC AS POSSIBLE

Rule Ten
DON'T PUSSYFOOT ABOUT WHAT YOU DON'T LIKE.

Rule Eleven
ASK QUESTIONS!

Rule Tweleve
CONVINCE THE WRITER THERE ACTUALLY IS A PROBLEM

Rule Thirteen
SOMETIMES YOU WILL BE WRONG.

Rule Fourteen
THE WRITER IS WRONG AND REFUSES TO SEE IT. WHAT DO I DO?

Rule Fifteen
DON'T OFFER SOLUTIONS. CONVINCE THE WRITER THERE'S A PROBLEM AND THEN LET THEM COME UP WITH A SOLUTION.

Rule Sixteen
DON'T "SPITBALL" IDEAS. (SEE RULE FIFTEEN)

Rule Seventeen
THE WRITER SHOULD FEEL IT'S THEIR STORY...

Rule Eighteen
BE SPECIFIC ABOUT THE PROBLEM AND VAGUE ABOUT GIVING A SOLUTION

Rule Nineteen
WHAT IF YOU HAVE A GREAT SOLUTION?

Rule Twenty
THERE'S A PROBLEM AND YOU'VE DROPPED HINTS AND DESCRIBED YOUR GREAT IDEA VAGUELY, BUT THE WRITER CAN'T GRAB THE HINT?

Rule Twenty One
SUBMIT YOUR IDEA AS A CLICHE THAT SHOULD BE AUTOMATICALLY DISMISSED

Rule Twenty Two
DANGER! HACK WRITER AHEAD

Rule Twenty Three
PREFERABLY HAVE ONLY ONE PERSON IN A ROOM, ONE EXCLUSIVE DEVELOPMENT EXEC FOR EVERY WRITER

5. THE MEETING - START WITH A VAGUE POSITIVE STATMENT

Begin the meeting with something vaguely positive - just like the phone call, and just like the phone call they won't believe you, but they'll want to believe you. It's not a complete throwaway line, you now have the meeting to prove it.

GO TO RULE SIX

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